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Research papers

Adding "cell phone only" households in a radio measurement service

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).Respondents were also asked to participate in...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Ed Cohen, Barbara O'Hare, Anna Fleeman
Company: Nielsen
June 21, 2005
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Citation

Cohen, O'Hare and Fleeman (2005a, June 21). Adding "cell phone only" households in a radio measurement service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adding-cell-phone-only-households-in-a-radio-measurement-service


Research papers

Improving Honeywell's market research

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting. It did so because the company's Six-Sigma quality...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Karl G. Feld, William K. Stone
February 3, 2002
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Citation

Feld and Stone (2002a, February 03). Improving Honeywell's market research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-honeywell-s-market-research-